Your salon is full.
Your bank account isn't.
Most salon owners are working harder than ever and taking home less than their staff. We know — we've been there. We fixed it. Now we teach it.
"The truth is you have never been taught how to run a business. You're faking it. And that's not your fault." — Carl & Belinda Keeley
Why busy salons stay broke
These are not your fault. But they are your responsibility to fix.
Revenue looks fine. Profit doesn't exist.
A $10k week means nothing if labour is at 54% and you haven't paid yourself a wage. Turnover is vanity. Profit is sanity. Most owners have never accurately calculated one from the other.
You're the last one paid — if at all.
Staff get their Award wage. The ATO gets paid. Suppliers get their terms. What's left is yours. That's not a business model — that's a job you can't leave and one that doesn't pay what you're owed.
You're pricing for approval, not profit.
The discomfort around raising prices, the instinct to discount, the fear of losing clients — these are emotional responses to financial decisions. Below your floor price, you pay to work. The numbers don't care how you feel.
Your accountant gives you history. Not a plan.
An annual tax return tells you what happened last year. It doesn't tell you why your cash is tight every February. Without a weekly view of the right KPIs, you are running the business blind.
Three ways to work
with the Keeleys
Every engagement starts with your actual numbers — your P&L, your team, your model. No generic frameworks. Australia-specific, salon-specific. All packages start with a free Discovery Call.
Financial Business Audit & 12-Month Plan
A full deep-dive into your salon's finances built from your actual figures. You'll leave with a clear 12-month action plan, quarterly goals, and a pricing structure based on what your salon actually costs to run.
- Full Business analysis and diagnosis
- Pricing structure built from your actual costs
- 12-month financial action plan with quarterly goals
- Two 60-minute Zoom consultations included
- ~2 weeks from first call to completed plan
Price on enquiry · Payment plans available
Book a Discovery CallOngoing Coaching Partnership
For owners who are serious about running the business properly — not just surviving week to week. Regular sessions, real accountability, and a coach who knows your numbers. Choose the tier that fits your salon.
- Regular Zoom sessions — monthly, fortnightly or weekly
- All five coaching pillars addressed every session
- Accountability to-do list reviewed each call
- Full system guidance: pricing, KPIs, staff, stock
- No lock-in contract · Minimum 3 months recommended
inc. GST · Discovery Call required before purchase
Book a Discovery CallPrivate Salon Business Intensive
A focused half or full-day session where we build your core business systems from scratch — in real time, from your actual data. You leave with everything built, not just explained.
- Full Business Structure reveiw and financial diagnosis
- Pricing model calculated from your real costs
- Staff remuneration or commission structure designed
- Breakeven calculated and weekly dashboard set up
- 30-day follow-up session included
Price on enquiry · Half or full day options
Book a Discovery CallEvery package starts with a free Discovery Call. We need to understand your salon before we commit — and you need to understand what we do before you invest. No pressure, no pitch. Just an honest conversation about your numbers.
Book Now — FreeWhat our clients say
"I enjoyed this so much I did it twice. There is an incredible amount of information to take in — information that makes your salon run better and increases revenue. It helped me see where the gaps were in my business and opened my eyes to missed opportunities. Something I would not have discovered until I had been in business for years and years. My team responded positively and over all it's been WIN WIN WIN."
Sheree Knobel
Owner / Director · Bixie Colour · Sydney
"If there is anybody sitting on the fence about doing this you need to climb right off and sign up today — you will not regret it. Belinda, Carl and Debbie are amazing. The knowledge gained from these incredible minds is invaluable to any salon owner."
Natasha Oldfield
Owner · Salon 604 · Ballarat
"Can't recommend high enough. The Keeleys are the real deal — practitioners who have actually built and run successful salons. They speak from experience, not theory. Every session delivers something you can act on immediately."
Michelle Klesman
CEO · Rubi Hair · Melbourne
Practitioners.
Not cheerleaders.
Carl and Belinda Keeley still run their own salons. They are not coaches who used to be in the industry — they are salon owners who coach. Chumba Warragul opened in 2003. Chumba Chapel St in 2008. They know what it costs, what it earns, and what it takes.
They hit the same wall you're hitting — awards, staff, clients, brand, and no idea what to do with the money flowing in and out. No training existed for salon finances, so Carl built the systems from scratch. Two years to build them. Ten years to test them in real salons. Then they taught them to others — and it worked.
Today they consult to some of Australia's highest-turnover salons and have coached over 100 salon businesses. In less than ten minutes they can pull a salon apart financially and diagnose exactly what's broken.
"It took two years to build the systems and ten years to test them. Today we can pull a salon apart financially in under ten minutes."
The Salon Maths book — a complete financial literacy reference for Australian salon owners. 75 chapters. Every number. No fluff.
The 5 numbers every salon owner must know
A plain-English breakdown of the metrics that actually tell you whether your salon is profitable. Written from real coaching sessions with Australian salon owners.
You'll also receive occasional notes on salon business from Carl & Belinda.
You're in — check your inbox.
The guide is on its way from Carl & Belinda. If you don't see it in a few minutes, check your spam folder.
5 Numbers That Tell You the Truth About Your Salon
- Labour % Industry benchmark is 48–52% inc Super. Where are you?
- Breakeven The minimum number you open the doors to reach — every single week.
- Client Retention Your most important indicator of your business's future.
- RevPAH Revenue per available hour. Busy is not the same as efficient.
- Net profit margin After everyone is paid, including you. The real scorecard.