Salon Retail is an important part of your salon business - it's the second largest income stream for most salons and is a business within your business.

This is an area that with energy and focus more profit can be made in an instant.

In this weeks project its time to to a Retail SWOT:

Strengths, Weakness, Opportunities and Threats

Let's start at the start - ask yourself these questions in regard to your retail offerings;

• Do you have your offerings correct?  By that we mean, is what is on your shelf appealing and welcomed enthusiastically by your clientele?
• Are you covering brands or lines that cover Fashion, Fun and Science?
• Are you actually profitable on your current retail lines?
• What margins are do you currently have?
• What commission structure do you have in place with your staff for retail sales?

Below is some questions and checks to implement your own Salon Retail SWOT and where possible make sure you answer the questions with data from your...

Salon Stock... 

it's the second biggest expense to your salon behind your employment costs. So why do we all ignore it and put it in the 'too hard basket'?

Perhaps it seems too daunting to really take a grip or perhaps it would be 'too serious an issue' to place a system around your stock spend?

Before you scroll away and distract yourself with a more fun topic let's take a quick peek at these figures... these are our past professional stock spend figures.

In this video Belinda Keeley tells her story of cracking down on her salon's stock spend and what that system means to the profitability of her salons... long story short her salon stock control systems took a $600k turnover salon from a spend of $108K per year to a $1.8m salon spending only $50k per year... and thats a colour specialist salon!

Would you like to know how?

Watch the entire video to hear how she did it - members log into your library.

Non-members - join now to watch for FREE...

Communication – Leadership – Information Sharing – Support

Over-communicate … yep, it’s a word … add this to your new list of ‘vocab’ we have learnt since COVID-19.

In a time like no other, we all need to stay connected, and specifically in the hairdressing industry workplace. With spaced out rosters, salon closures, re-openings, developing and changing information, our workforce needs your salon owner leadership.

If you are a leader in your workplace, now is the time to lead, connect, share information and offer support to your workplace and team.

It’s time to make communication personal with your team! May I add it’s time to over-communicate! Forget emails … let’s get face to face using technology.

Team video catch-ups

Zoom catch-ups! Video technology like Zoom allows you to stay visually connected … and let’s face it, hairdressers are visual people at the core!...

Is Covid-19 the Ultimate Cleansing Storm - What Can we Learn From This For Your Salon Business?

This current unprecedented disruption to our businesses and our lives may just give us all an opportunity to reflect, rethink and ultimately rebirth our salons.

The Covid-19 pandemic might just have a silver lining  in amongst the darkness it's  bought to us all. This week we explore - what we can learn from this.

PLUS - we'll recap Job Keeper, Job Seeker and the Commercial rents relief package.

The content or this week's webinar are:

• Recap - Last Week's 'to do list'... have you got that all completed to ensure your 'house' is in order?
• Job Keeper explained. Now that this is passed through Parliament what do we know? 
• Commercial Rentals explained. How this works and is it linked to Job Keeper?
• Your Questions on the above.

Then in the next segment we ask 

'Is Covid-19 the Ultimate 'Cleansing Storm' -and 'What Can...

 We're so flattered and humbled by this article in Hair Biz magazine this month. Thank you to the editors for featuring our journey in the Salon Business world with your readers. We thought we'd share the article here also...

Doing Business with the Keeleys

'It’s one of the industry’s most well-known surnames and it’s synonymous with salon business success. Carl and Belinda Keeley are industry veterans who have mastered both the creative and business sides of the industry, and walked their talk building several highly successful businesses along their almost-17-year journey.'